The new business road test : what entrepreneurs and executives should do before writing a business plan /

Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. Full description

Main Author: Mullins, John W.
Format: Book
Language: English
Published: New York, N.Y. : Financial Times Prentice Hall, 2010
Edition: 3rd ed.
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Greenbrier Library - Non-fiction
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Indian River Library - Non-fiction
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Major Hillard Library - Deep Creek - Non-fiction
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